Director of Brand Marketing

Director of Brand Marketing AI Start-up Location: United States. East Coast Salary: $200,000 - $240,000 base + package & stock About the Role We are hiring for a high growth AI Start-up who are looking for a senior, creative, hands-on brand marketing leader with a background in B2B Tech startups. As Director Brand Marketing, you’ll own the full brand story — from positioning and design to narrative, creative, and go-to-market impact. You’ll build a category-defining brand that attracts demand, fuels the pipeline, and accelerates growth. From leading our rebrand to shaping content, PR, design, and community programs — you’ll turn the mission into a movement. You’ll translate the differentiators into campaigns and creative that spark attention, drive conversations, and turn curiosity into action. You’ll work closely with product marketing, growth, and sales to ensure the brand doesn’t just inspire — it performs. This role blends strategy and execution — perfect for a creative powerhouse who moves fast, thinks big, and delivers measurable impact. You’ll lead a talented team, collaborate across the business, and bring bold, fresh ideas that make people want to know, talk about and buy from the business. What You’ll Do Build and scale a brand that drives demand. Turn awareness into engagement, inbound interest, and sales pipeline growth. Own category. Define the narrative, shape the conversation, and make sure they lead the space Create a unified brand engine. Connect storytelling, content, PR, design, and community into one cohesive GTM force. Launch bold brand activations. Deliver ideas that get noticed, talked about, and shared. Partner cross-functionally. Align brand strategy with product, growth, and sales goals for measurable impact. Own PR & communications. Shape industry narratives, build credibility, and influence decision-makers. Experiment relentlessly. Push creative boundaries through new formats, partnerships, and unconventional ideas. Lead and inspire. Grow and mentor a world-class brand, content, and design team. What You Bring 8+ years in brand marketing A people leader A background in B2B Tech (Not agency) A passion for AI Have gone through a major rebrand Proven success leading rebrands or major brand transformations. Experience building and managing creative, content, and PR teams. Deep understanding of digital storytelling and integrated marketing. Exceptional writing, storytelling, and creative briefing skills. A strong grasp of how brand drives GTM and business growth.